Marketing team analyzing first-party data to reduce ad spend by 10%

First-Party Data Strategies: How US Marketers are Reducing Ad Spend by 10% in 2026

Explore the critical role of first-party data strategies for US marketers aiming to reduce ad spend by 10% by 2026. Learn actionable insights on collection, activation, and privacy compliance.
Illustration of first-party data flowing into a secure database, representing a 12% marketing edge

First-Party Data Strategies: US Marketers Gain 12% Edge by 2026

Explore how first-party data strategies are empowering US marketers to achieve a 12% competitive advantage by 2026, offering crucial insights for success in a post-cookie world.